Election Year, 1990

SUMMARY: voiceover montage of text, newspaper clips, video of offshore drilling, says opponent is wrong on the environment, for offshore drilling, voiceover video of candidate says major environmental groups have endorsed candidate will protect environment. Tag. SUBJECTS: environment FORMAT (analog): 3/4" videotape CREATOR: Campaign Group, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Voiceover newspaper clips showing opponents record and says candidate is better. SUBJECTS: ethics; mismanagement FORMAT (analog): Betacam SP videotape CREATOR: Campaign Group, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Female VO, shot of girl with back to camera. Looks out window. OV talks about court case that a dad took prom pics of daughter. Court said it was ok. Candidate talks to camera. He fought courts decision and case was overturned. Candidate tag. SUBJECTS: crime FORMAT (analog): 3/4" videotape GENDER (legacy): Male NOTES: National Boston OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Spot attacks opponent, Scott Harshbarger, Open with male voiceover and b/w photo of opponent. Trade to black slowly. Up on color shots of candidate working. voiceover talks about issues important to candidate cut to candidate tag. SUBJECTS: record; negative campaigning FORMAT (analog): 3/4" videotape ROLE: Opponent GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

SUMMARY: Says opponent violates ethics SUBJECTS: crime; deficit FORMAT (analog): 1" videotape CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Negative Issue GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Announcer. voiceover montage of newspaper clippings, excerpts captioned; criticizes opponent Dan Lundgren, accuses him of lying, says he's not qualified to be attorney general. SUBJECTS: negative campaigning; record FORMAT (analog): 3/4" videotape CREATOR: Campaign Group, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Announcer. voiceover image of newspaper clipping, black and white still of opponent Dan Lungren, says opponent would outlaw almost all abortions; voiceover color footage of candidate says candidate will protect rights of women to make their own choice. SUBJECTS: abortion; law FORMAT (analog): 3/4" videotape CREATOR: Campaign Group, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Announcer. voiceover images from newspapers, still of opponent Dan Lungren; says opponent is unqualified; then montage of color footage of candidate , voiceover says candidate is a career prosecutor and has support of law enforcement. SUBJECTS: record FORMAT (analog): 3/4" videotape CREATOR: Campaign Group, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Voiceover newspapers say Al Lungren's ads misleading, record, abortion, environment, wrong for California. SUBJECTS: negative campaigning; record; environment FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Voiceover of pictures and people talk about opponents preferential treat to Werby and how state can't afford someone like that. SUBJECTS: corruption FORMAT (analog): Betacam SP videotape CREATOR: Roland House, Inc. GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Opponent gave plea to sex criminal because he donated to opponent campaign. SUBJECTS: crime; campaign finance; corruption FORMAT (analog): 1" videotape CREATOR: Ringe Media Inc COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Male voiceover Still of candidate VO, candidate stills alone or with constituents addressing various issues. voiceover talks about each issue. voiceover says candidate's name. Candidate still seated at desk. Candidate tag. SUBJECTS: abortion; crime; drugs FORMAT (analog): 3/4" videotape CREATOR: Shipley and Associates, Inc. COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: voiceover candidate still says last name. Candidate stills alone or with constituents and text on issues. Still of candidate at desk. Candidate tag. SUBJECTS: crime; drugs; organized crime FORMAT (analog): 3/4" videotape CREATOR: Shipley and Associates, Inc. COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Candidate with opp. VO, remove opponent's still and put text. Compares to candidate Text replaces opponent's still again. Candidate tag. SUBJECTS: record; organized crime; special interests FORMAT (analog): 3/4" videotape CREATOR: Shipley and Associates, Inc. COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Female voiceover still of St. capitol bldg. with red circle with line through it. Serial shot of St. legislature in session. candidate's name. Stills of candidate alone or with colleagues. Opponent still. Still of candidate at desk. Candidate tag. SUBJECTS: education; hospitals; revenue FORMAT (analog): 3/4" videotape CREATOR: Shipley and Associates, Inc. COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Opponent has worst D.A. prosecuting record in state. SUBJECTS: crime; record FORMAT (analog): 3/4" videotape CREATOR: Ringe Media Inc GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Candidate will be tough on crime. SUBJECTS: crime FORMAT (analog): 1" videotape CREATOR: Ringe Media Inc COMMUNICATION TYPE: Positive Issue GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

SUMMARY: Male voiceover computer graphics, split screen. Color still of candidate on left and super changing text on right. End with candidate tag text on right side. SUBJECTS: crime; parole FORMAT (analog): 3/4" videotape CREATOR: Centre Production Group, Inc. COMMUNICATION TYPE: Positive Issue GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:10:00

SUMMARY: Male voiceover computer graphics. Open with split screen: color still of candidate on left, changing text on right. End spot with candidate tag on right. SUBJECTS: crime; parole FORMAT (analog): 3/4" videotape CREATOR: Centre Production Group, Inc. COMMUNICATION TYPE: Positive Issue GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:10:00

SUMMARY: Says he's experienced SUBJECTS: crime; crime FORMAT (analog): 1" videotape CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Negative Issue GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00